How to Prepare for a Brand Video: A Step-by-Step Guide

May 31

Thinking about creating a brand video for your business? Great choice.

Video is one of the most powerful tools for building awareness, trust, and connection with your audience. But here’s the thing — the magic doesn’t just happen on shoot day. Preparation is key to making your video look polished, authentic, and effective.

At WE TIME Production, we’ve worked with brands across Calgary to turn ideas into impactful visuals. In this post, we’ll walk you through a practical, step-by-step guide to help you get ready.

Step 1: Define the Purpose of Your Video

Before picking up a camera, ask:

What do I want this video to achieve?
Who is it for?
What should people do after watching it?

Examples:

Introduce your brand
Launch a product
Build trust with testimonials
Drive traffic to a website or event

Having a clear goal shapes everything else — script, visuals, length, tone, and more.

Step 2: Write a Simple Outline or Script

You don’t need to be a screenwriter. Just organize your key messages:

What do you want to say?
In what order?
Will it be voice-over, interview, or talking to camera?

If you're not sure, don’t worry — we help clients refine scripts or create storyboards based on your ideas.

Step 3: Choose the Right Location

Your office, a rented space, outdoors — each setting says something about your brand.

Tips:

Make sure the space is quiet (sound matters!)
Natural light is great, but we’ll bring lights too
Declutter backgrounds to keep the focus on you or your product

Not sure where to shoot? We can help scout local Calgary locations.

Step 4: Think About Wardrobe

Yes, what you wear matters — but don’t overthink it.

General tips:

Stick to solid colors (avoid crazy patterns or logos unless they’re yours)
Dress the way you want your brand to be perceived (formal, casual, creative…)
Avoid all-white or all-black outfits (they don’t always work well on camera)

Step 5: Rehearse (Just a Little)

Don’t memorize word-for-word — it often sounds stiff. Instead:

Practice speaking your message naturally
Time yourself (most brand videos are 1–2 minutes)
Do a quick test in front of your phone camera

We’ll guide you on set, so don’t stress!

Step 6: On the Day of the Shoot

Relax, we’ve got you covered.

We’ll arrive early to set up lighting, mics, and frame the shots. All you need to do is:

Show up on time
Stay hydrated and well-rested
Trust the process — we’re here to make you look your best

Step 7: Plan Where You’ll Use the Video

Before we even hit record, think about:

Will it go on your homepage? Social media? Email campaign?
Do you need different versions (e.g., square format for Instagram)?
Subtitles? Voiceover in different languages?

We’ll help you deliver the right formats for each platform.

Final Thoughts

A great brand video starts with smart preparation. The more clarity and collaboration upfront, the more confident and effective your video will feel.

At WE TIME Production, we help Calgary businesses bring their vision to life with a friendly, flexible, and professional approach — every step of the way.

hau yin cheung