5 Common Mistakes People Make When Filming Their Own Videos (And How to Avoid Them)

With smartphones and affordable cameras everywhere, it’s never been easier to film your own video. But — just because it’s easy to press “record,” doesn’t mean it’s easy to get great results.

As a Calgary-based videographer, I’ve seen many clients who first tried to DIY their brand, product, or social content… and came to me after things didn’t go quite as planned.

Here are the 5 most common mistakes people make when filming on their own — and how to avoid them (or know when it’s time to call a pro).

1. Ignoring Lighting

The mistake: Relying only on overhead lights, window light at the wrong time, or having no lighting plan at all.

The fix:

  • Use soft, natural light when possible (early morning or late afternoon)

  • Avoid strong backlighting unless it’s intentional

  • Invest in a simple ring light or softbox if you're indoors

Pro tip: Lighting makes you look professional even with a basic camera.

2. Bad Audio

The mistake: Recording in noisy rooms or relying only on the camera’s built-in microphone.

The fix:

  • Use a simple clip-on lapel mic or USB mic

  • Record in a quiet, carpeted space to reduce echo

  • Monitor your audio while filming

Sound is half the story — and it’s what separates a “home video” from a polished one.

3. Shaky Footage

The mistake: Handholding your phone or camera without any stabilization.

The fix:

  • Use a tripod — even a small one on a table is better than nothing

  • Use a gimbal or phone stabilizer if filming while walking

  • Avoid zooming in too much, which amplifies shakiness

You don’t need fancy gear — you just need stable shots.

4. No Clear Message or Structure

The mistake: Rambling on camera, or posting a video with no clear direction.

The fix:

  • Write down 3 key points you want to say

  • Practice a short script or outline

  • Start with a hook, then explain, then end with a call to action

Even a 60-second video should have a beginning, middle, and end.

5. Forgetting About Framing & Background

The mistake: Filming too close, too far, or with a messy, distracting background.

The fix:

  • Leave headroom and follow the rule of thirds

  • Check your background before hitting record (clean, relevant, not too busy)

  • Use depth — placing yourself away from the wall can add a cinematic feel

The little things add up to big differences.

Final Thoughts

If you're just starting out with video, don’t worry — mistakes are part of the process. But if your content represents your brand, business, or professional identity, quality matters more than ever.

At WE TIME Production, we help brands and individuals in Calgary create videos that not only look great, but feel authentic and connect with the audience.

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How to Prepare for a Brand Video: A Step-by-Step Guide