Why Your Business Needs a Video (Even If You Think You Don’t)

Jun 30

“I’m just a small business.”
“We don’t really do social media.”
“I don’t think we need a video… right?”

If you’ve ever thought something like that — you’re not alone.
But here’s the reality: Video isn’t just for big brands, influencers, or tech startups anymore. It’s for everyone — including businesses like yours, right here in Calgary.

Here’s why.

1. People Don’t Read — They Watch

Attention spans are shorter than ever.
Your website visitors, social followers, and even potential clients would rather watch a 30-second video than scroll through paragraphs of text.

Stats don’t lie:

People are 80% more likely to engage with a video post compared to text-only posts
Landing pages with videos convert better (up to 80% higher conversion rates)

If you’re not using video… you’re missing attention.

2. Video Builds Trust Faster Than Words

Seeing a real person talking.
Watching your product in action.
Hearing customer testimonials with real voices and faces.

Video humanizes your brand. It helps people feel like they know you before they’ve even spoken to you.

Whether you’re a restaurant, gym, hair salon, online shop, or consultant — video builds connection.

3. Social Media LOVES Video (And So Does Google)

Instagram. Facebook. TikTok. LinkedIn. Even Google.

All these platforms prioritize video content.
Meaning: If you post a video → it’s more likely to show up in people’s feeds.
More reach = More eyeballs = More potential customers.

And if you embed videos on your website, Google will rank your page higher (SEO boost!).

4. Your Competitors Are Already Doing It (Or Will Be Soon)

Look around.
More and more Calgary businesses are starting to use short promo videos, behind-the-scenes clips, customer stories, and product demos.

If you’re not showing up in video format…
Guess whose business will stay top of mind? Not yours.

5. You Don’t Need a Huge Budget to Start

A lot of businesses hold back because they think video production = Hollywood level budgets.
But here’s the truth: You can start small, start smart, and grow from there.

At WE TIME Production, we offer flexible video packages designed for Calgary businesses of all sizes — from quick social media clips to full brand stories.

Final Thoughts

If you’ve been thinking “Maybe next month… Maybe next year…”, this is your sign: Start now.

Every day you wait is a day where your brand isn’t showing up where your customers are looking.

Let’s chat about what’s possible for your business — no pressure, just ideas.
Contact WE TIME Production today for a free consultation.

hau yin cheung